Logo & Branding | Video | Marketing Materials
NOVUS Health Care Memberships
Making healthcare more accessible
When NOVUS Health introduced their new healthcare membership program, they needed a cohesive marketing campaign that would fit seamlessly with the existing brand and also clearly communicate a new approach to affordable, patient-centered care.
Power Creative worked with the NOVUS team on their re-brand back in 2023 and has remained a close marketing partner ever since. So, it was a natural fit to help them develop a comprehensive marketing campaign to introduce the membership program to prospective patients.
From concept to launch, we developed a full suite of creative assets to support the NOVUS team in promoting the new program, including a brand identity and logo design, animated benefits video, email marketing campaign, direct mail postcard, informational flyer and social media promotional videos. Healthcare memberships are still a relatively new concept for many consumers, so our challenge was to present the value of NOVUS’s program in a way that felt both welcoming and compelling with clear calls to action.
Our final campaign provided NOVUS Health with a complete marketing toolkit to support the membership program launch across multiple touchpoints. Every asset contributed to a polished, cohesive campaign that established the new program and positioned NOVUS Health for continued growth.
from the client
“Power Creative has been a wonderful partner in helping NOVUS Health strengthen our brand, tell our story, and connect with the communities we serve. What sets their team apart is how closely they work with us to truly understand our vision, mission, and organization. They take the time to embed themselves in our work-learning who we are, how we operate, and what we want our voice to sound like. They attend our events, celebrate our wins alongside us, and genuinely invest in what we are working to accomplish. As a result, the content they create feels authentic to us. We value their creativity, responsiveness, and willingness to collaborate as a true extension of our team.“
♥ Amanda Williams
Chief Operating Officer, NOVUS Health