Website design   |   Video   |   Marketing Materials   |   photography

Community Wellness Project

Turning a statewide grant into a full community campaign

The challenge

Community Wellness Project has spent more than 30 years addressing health equity for under-served and under-represented communities in St. Louis and Illinois. When CWP received a substantial marketing grant from the Illinois Department of Public Health, they needed a partner who could turn that funding into a strategic plan and then execute the work while continuing to build trust in the community.  

Strategy first

Before any assets were designed, Power Creative built a strategic marketing plan for CWP that mapped the grant dollars to the channels and materials that would be most effective. We balanced brand visibility (using billboards, mobile ads and digital posters) with the on-the ground materials for CWP’s outreach and events.

Full execution

Our team designed and produced the entire campaign, including a faster website, office signage, event materials, print collateral, radio scripts and a capabilities video. Plus, we handled ongoing videography and photography coverage at CWP events throughout the year to build up an asset library for their social media. 

Targeting where the need is greatest

Our research made it clear the campaign needed to point to communities with the greatest unmet need for CWP’s services. The out-of-home billboards, digital posters, mobile ads and radio spots were targeted toward East St. Louis and the surrounding counties to reach the residents least likely to already know CWP existed and could be most helped by their services. 

scope of work

Brand & Print
  • Branded swag
  • Postcards, folders and brochures
  • Print materials for outreach and events
Web & Video
  • New website design with faster load time and broader scope of services
  • 2-minute capabilities video
  • Event videography and photography
Marketing & Advertising
  • Billboards
  • Digital posters
  • Mobile ads
  • Radio scripts
Environmental & Event
  • Branded event tent & backdrop wall
  • Office signage and wall graphics

from the client

“Working with Power Creative has been an absolute game-changer for the Community Wellness Project. They took on our full social marketing campaign—managing everything from our website and billboards to radio ads and promotional gear—with total professionalism, efficiency, and cultural competency.

They deliver on time, offer expert advice, and bring a seamless, hassle-free approach to every project. When I say they do it all, they truly do it all. Thank you to the Power Creative team for being the best partners we could ask for!”

♥ Dana Williams

Executive Director, Community Wellness Project