Logo & Branding   |   Website Design   |   Social Media   |   Digital Marketing

Blueprint4

A community-based nonprofit gets a fun new look

Blueprint4 is a non-profit search platform that helps parents find summer camp, after school and college prep programs that match their interests, schedule and price points. After 8 years of providing this essential service to St. Louis families, Blueprint4 was ready for a refreshed look and feel!

Power Creative was asked to spearhead the rebrand, starting with a logo redesign, and apply it to their corporate identity materials, website, marketing collateral and social media platforms.

After the rebrand, we’ve continued managing the content calendar of their main social channels, including Instagram, Facebook and Twitter. We’ve increased their social following and engagement with fresh graphics and a friendly, helpful and enthusiastic tone of voice that matches their fun brand.

In 2024, we also created an activity book as a fun giveaway and marketing tool to engage kids and parents during camp fairs. It was a huge hit (check out those smiling faces!) and a piece that kids held onto long after the fairs were over.